You are given a Signing Time Academy Email Address. Consider your Business Name. This can not be changed once it is set up. Criteria: 3-20 characters, no caps, numbers, special characters or spaces. If you use a business name, it can’t include the phrase “Signing Time.” This is an email account that, once it's created, you can use to communicate with your customers if you'd like. It will appear as the extension on your Instructor Profile URL and you will also use it to create your Digital Store Account.